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A decade later, the organizers of UNTOLD Festival are proving that there is far more to digital dance music than meets the ear.
Final week noticed the return of their “Blood Community Marketing campaign,” the longest-running blood donation initiative in Romania, which is now in its tenth iteration. The initiative has saved over 60,000 lives since its inception, drawing over 18,000 donors by means of its inventive incentive program, based on UNTOLD.
Launched alongside the primary UNTOLD Pageant in 2015, the “Blood Community Marketing campaign” encourages blood donations by providing free tickets to Romania’s largest seashore music pageant, Neversea, in addition to the flagship UNTOLD fest in Cluj-Napoca. This yr’s UNTOLD will function headlining performances by Swedish Home Mafia, Sam Smith, Martin Garrix, Black Espresso, FISHER and extra.
The “Blood Community Marketing campaign” is designed to handle Romania’s essential want for blood donations, with greater than 500,000 models required yearly. The marketing campaign runs from Could 18th to June thirtieth, when a cellular caravan visits locations in 10 cities throughout Romania: Cluj, Timișoara, Bucharest, Craiova, Giurgiu, Târgu Mureș, Zalău, Constanța, Târgu Jiu and Ploiești.
Donors who give blood on the cellular caravan obtain free pageant tickets whereas those that donate at transfusion facilities will profit from discounted pageant passes. The marketing campaign is made potential in partnership with the “Și Eu Donez” platform in addition to help from Kaufland Romania and Romania’s Nationwide Institute of Blood Transfusion.
“Seeing how the eagerness for music transforms into a unprecedented gesture of donating blood is great,” mentioned Edy Chereji, Co-Founding father of UNTOLD Universe. “Donating blood is an act of generosity and a gesture of solidarity and compassion in the direction of others. This yr, the Blood Community caravan will attain ten cities in Romania, and we welcome good-hearted folks to the cellular caravan and transfusion facilities throughout the nation. We’re assured that many individuals will wish to do deed this yr, save a life, and luxuriate in our pageant experiences, whether or not at UNTOLD or Neversea.”
Neversea takes place from July 4-7 in Constanța and can function headliners reminiscent of Maluma, Bebe Rexha, Alok, Mahmut Orhan and Sofi Tukker, amongst others. UNTOLD Pageant is slated to observe from August 8-11.
Extra data and tickets for each festivals will be discovered at neversea.com and untold.com.
FOLLOW UNTOLD FESTIVAL:
Fb: facebook.com/UNTOLDFestival
Instagram: instagram.com/untoldfestival
X: x.com/UntoldFestival
Web site: untold.com
FOLLOW NEVERSEA FESTIVAL:
Fb: facebook.com/NeverseaFestival
Instagram: instagram.com/neverseafestival
Twitter: twitter.com/neverseafest
Web site: neversea.com
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